Research, playbooks, and teardowns on getting your brand recommended by AI.
The complete 90-minute manual audit: a five-tab template, the four-step process across engines, and how findings become a ranked action plan with URLs and owners — plus the honest limit of any one-time audit.
AWAlex Wilder · Aug 20, 2026 · Read →Being named is half the battle — the sentence around your name is the other half. How to classify AI's framing of your brand, the three source patterns behind negative framings, and the four moves that turn a narrative.
AWAlex Wilder · Aug 18, 2026 · Read →Your clients are about to ask what AI says about them. The three-tier package (audit wedge → tracking retainer → vertical multiplier), the delivery notes, and the two-week start — built on muscle agencies already have.
AWAlex Wilder · Aug 16, 2026 · Read →AI answers to buying questions are basically little listicles — because listicles are disproportionately what the model read. The evidence for list power, the asymmetry that should worry you, and the playbook.
◉Beacon Research · Aug 14, 2026 · Read →Perplexity is retrieval-first and shows its sources — the most transparent AI engine to optimize for. Its source diet (Reddit-heavy), the five moves in order, and why it's your best early-warning channel.
AWAlex Wilder · Aug 12, 2026 · Read →Five numbers, each answering one management question: visibility rate, share of voice, position & sentiment, citation share, and referred outcomes — plus the two measurement traps that waste quarters.
AWAlex Wilder · Aug 10, 2026 · Read →Profound, Peec, Scrunch, Otterly, Semrush, and yes, Beacon — what actually differentiates AI visibility tools (engines, cadence, source intelligence, actions, audience), and how to pick one in an afternoon. Disclosure included.
AWAlex Wilder · Aug 8, 2026 · Read →Half of B2B buyers now start with an AI chatbot. The three-week evaluation committee is becoming an eight-second machine answer — invisible to vendors, decided by evidence you've never audited. Here's the new game.
AWAlex Wilder · Aug 6, 2026 · Read →The AI-era equivalent of googling yourself: a one-hour walkthrough that turns 'AI recommends our competitors' into a prioritized list of the exact pages causing it — and a monthly loop to close them.
AWAlex Wilder · Aug 4, 2026 · Read →GEO began as an actual measured study, not a buzzword — 10,000 queries testing what makes AI engines cite your content. What the research found, how GEO fits with AEO and SEO, and the five-move playbook.
AWAlex Wilder · Aug 2, 2026 · Read →800 million people a week ask ChatGPT what to buy and who to hire. The six-step, no-hacks playbook: find the questions, baseline the answers, trace the sources, earn your way onto them, publish quotable answers, re-measure.
AWAlex Wilder · Jul 31, 2026 · Read →We pulled every citation from a month of daily AI tracking across two categories, and lined it up against the 680M-citation public studies. Half the evidence AI reads lives on pages no brand controls — here's the map.
◉Beacon Research · Jul 29, 2026 · Read →Your visibility number is only as honest as the questions behind it. The five rules for building a prompt set that predicts revenue — buying intent, search-triggering phrasing, four buyer angles, stable volume, quarterly audits.
AWAlex Wilder · Jul 27, 2026 · Read →Rankings score your pages. AI recommendations score your reputation. Here's why brands that dominate Google can be ghosts in ChatGPT — and how to convert an SEO win into AI visibility before the gap compounds.
AWAlex Wilder · Jul 25, 2026 · Read →Two acronyms people use interchangeably that mean different things. AEO makes your brand the answer; GEO makes your content the thing that answer quotes. What each one is, exactly how they differ, and the concrete moves to improve both — with sources.
AWAlex Wilder · Jul 23, 2026 · Read →AI still sends most “who do I hire” searches to the local pack — but when it does answer, directories and reviews decide. Here's what actually moves it.
◉Beacon Research · Jul 15, 2026 · Read →It's almost never a technical problem. AI recommendations are decided by an off-site authority gap — here's the data on how answers get assembled, and how underdogs close it.
AWAlex Wilder · Jul 8, 2026 · Read →Off-site authority, on-site structure, technical crawlability — what the evidence says each layer is worth, and the order to work them.
AWAlex Wilder · Jul 5, 2026 · Read →Where ChatGPT, Gemini, Perplexity, and Google's AI actually pull their answers from — and what showing up there really takes, minus the folklore.
◉Beacon Research · Jul 1, 2026 · Read →Which agencies AI recommends, which directories decide it, and who never comes up.
Coming soonThe before/after data from our own AI visibility experiment — published once the results are in.
Coming soon